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Interactive Video Platform
Technology
For Networks
SouceSync
For Advertising
BluePrint
For ACR
Whisper ACR
Platform In Action
Bare Knuckle
Motortrend
Today’s Homeowner
About Us
Executive Team
Blog
Contact
PLATFORM IN ACTION
Today’s Homeowner
Newsletter for Home Depot's 4 Seasons campaign
THE GOAL
Drive Increased CTR to Advertiser
Unit Type: Embedded Watch & Shop Video
Promote products to homeowners using our checklist
Highlight advertiser as trusted partner for products
Push consumer to advertisers site for product purchase
THE RESULTS
Properties: Monthly newsletter sent via email to users inbox
MOBILE
CLICK THROUGH RATE
ACTUAL >
13%
DESKTOP
CLICK THROUGH RATE
ACTUAL >
10%
TOTAL
CLICK THROUGH RATE
ACTUAL >
12%
Today’s homeowner newsletter for Home Depot’s 4 seasons Newsletter campaign.
4.5% conversion
This campaign exceeded the advertisers expectations and resulted in significant boost to ROAS from previous newsletter
VIEWERS SHOP WITHOUT LEAVING THE VIDEO
THO WATCH & SHOP EXAMPLE
CTR over 10%
Across the board
Advertiser realized a 5.4% conversion rate from us promoting ceiling fans
Total conversion rates successfully averaged 4.5%
The desktop CTR was 12% with a 6.5% conversion rate
