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Interactive Video Platform
Solutions
For Publishers
Online & Mobile
TV
Metaverse
For Advertisers
Platform In Action
Bare Knuckle
Motortrend
Today’s Homeowner
About Us
Executive Team
Blog
Contact
PLATFORM IN ACTION
MOTORTREND
Direct Placement buy for interactive overlays on a publishing site
THE GOAL
Increase Premium Video Ad Inventory
Unit Type: Video Player Overlay
Use Car Review Videos to drive more revenue for MotorTrends
Increase spend and ROAS for Display, PreRoll, and Rich Media advertisers buying on MotorTrend
Attract new advertisers to MotorTrend
THE RESULTS
Properties: Motortrend.com, Hotrod.com, FourWheeler.com & AutomobileMag.com
MOBILE
CLICK THROUGH RATE
ACTUAL >
13%
DESKTOP
CLICK THROUGH RATE
ACTUAL >
10%
TOTAL
CLICK THROUGH RATE
ACTUAL >
12%
MotorTrend.com Direct Sold Campaigns
2x-5x Higher CTR
This included brands like Castrol, Meguiar’s, Weathertech, Detroit Trading Co., FIXD App
VIEWERS SHOP WITHOUT LEAVING THE VIDEO
BKFC WATCH & SHOP EXAMPLE
2x-5x Higher CTR
= Confidence to sell at 2x the display rate.
Increased Video Ad Inventory by 5x+ of what they had for PreRoll
Generated Video Engagement CTR 2x (or more) their CTR for Display Ads.
Allowed MotorTrend to command CPMs of $15-25
