PLATFORM IN ACTION
BARE KNUCKLE
Interactive overlays on a publishing site during live broadcast
- THE GOAL
Convert viewers to BKFC subscribers
Unit Type: Video Player Overlay
- Promote subscription during free to watch preliminary fights.
- Turn FREE users into PAID users.
- Use interactive video to reward BKFC sponsors.
- THE RESULTS
Properties: Bareknuckle.tv & BKTV App
MOBILE
CLICK THROUGH RATE
ACTUAL >
25%
DESKTOP
CLICK THROUGH RATE
ACTUAL >
7%
TOTAL
CLICK THROUGH RATE
ACTUAL >
19%
19.3% of users Clicked on the vidoe to select a BKTV SVOD package.
77x the Average Display CTR (0.25%)
1-3% of users Clicked on each of the Sponsor videos to engage with those brands and potentially transact with their offers.
- VIEWERS SHOP WITHOUT LEAVING THE VIDEO
BKFC WATCH & SHOP EXAMPLE
1 in 5
free viewers took action to register for a paid plan.
Thus proving to be a highly effective funnel for converting free users to paid subscribers.