PLATFORM IN ACTION

Today’s Homeowner

Newsletter for Home Depot's 4 Seasons campaign

Drive Increased CTR to Advertiser

Unit Type: Embedded Watch & Shop Video
Properties: Monthly newsletter sent via email to users inbox

MOBILE

CLICK THROUGH RATE

ACTUAL >

13%

DESKTOP

CLICK THROUGH RATE

ACTUAL >

10%

TOTAL

CLICK THROUGH RATE

ACTUAL >

12%

Today’s homeowner newsletter for Home Depot’s 4 seasons Newsletter campaign.

4.5% conversion

This campaign exceeded the advertisers expectations and resulted in significant boost to ROAS from previous newsletter
THO WATCH & SHOP EXAMPLE

CTR over 10%

Across the board

Advertiser realized a 5.4% conversion rate from us promoting ceiling fans

Total conversion rates successfully averaged 4.5%

The desktop CTR was 12% with a 6.5% conversion rate